OUR PEOPLE

Laurie Dutton-Jones

Sr. Brand Manager

Bringing many years of experience from the print industry, Laurie has become a valued resource for her clients. Taking what she knows from print, she combines that with her newly found love of custom branded merchandise and you have a promotional product powerhouse who is going to deliver results for your branding. When you work with Laurie, your brand is in very capable hands.

Expertise
Laurie has a long history of working with union-based organizations, lumber, material supply, construction, and industrial companies. These organizations seek Laurie’s expertise on making logo’d workwear uniforms, custom printed high-vis clothing for workers, custom planners, custom workplace safety awards, and more. It might be an embroidered toque with your logo on it or custom promo hats for your company. No matter the project, she can help build your brand.

Favourite Project
City departments like Parks and Recreation and Fire Services are Laurie’s favourite because they usually require lots of detail and are strategic in the delivery of the branded product. Special events and ideas for tradeshow giveaways also involve fun promotional products and creative custom product designs.

In Their Own Words
This is the best business because I get to develop relationships with all kinds of companies and help them find the best promo item to use at their event, or to give as corporate gifts. Where else do you get to design fun promo items and see them put to work in marketing campaigns?

Dylan Muss

Customer Service/Inside Sales

Dylan can handle projects for any organization. He has worked on marketing ideas for associations, promo items for marketing boards, or custom promo gifts for customers. Really, everything a company would need to giveaway the best branded gift.

Expertise
Dylan has worked with the educational market for University custom branded merchandise and College promotional items. He knows how to give students cool promotional merch and make prospective students love that school’s brand. It comes down to finding the best promotional items for students at university.

Favourite
Creating custom volunteer appreciation gifts and volunteer recognition awards. You just need something small to show appreciation and thank a volunteer with a custom gift. It could be a creatively designed custom lapel pins for a volunteer to make them feel special or give them a custom volunteer vest so they stand out.

In Their Own Words
I have experience from a couple different industries, but the promo product industry offers lots of fun, creativity and challenges. What I enjoy most is designing a custom branded uniform or custom clothing and then seeing how much everyone loves to wear them. I’m based in New Westminster and can help organizations when they need custom branded products in the Metro Vancouver area.

Xaria Russell

Creative Brand Manager

Xaria’s pragmatic approach towards business and aptitude with design is what drives her. Her background in media marketing and graphic design with various trades companies has provided her with fundamental knowledge of the skilled trades industry.

Expertise
Xaria possesses expertise in brand development, remodeling, and creation. She has worked hand in hand with companies using modern strategies to help build and advance their brand.

Favourite Project
Xaria truly enjoys working together with her clients to produce beautifully branded merchandise that best represents their company and brand. Her priority when recommending merchandise is to find the best way to create awareness for her client’s brand or message. She appreciates designing in creative ways and play a strategic part in client satisfaction.

In Their Own Words
I love being able to create, innovate, and relate with clients. This industry is full of advanced products and contemporary ideas, it is so exciting to design products you see being used every day.

Bryson Sask

President

You could say that Bryson was born into this business. He is part of the family and at a young age was often brought in to put together pieces to promotional product projects. Since 2001 he has been consulting with organizations giving ideas and strategies. He is a National Board Director for the Promotional Products Association of Canada and knows this business inside and out.

Expertise
Bryson has been sought for creating the best promotional items for hospitals and health authorities that aid in health prevention and health promotion. Specific items include custom printed lanyards with 3 safety breakaways to ensure a safe workplace, custom embroidered nurses vests, and custom onesies for maternity programs.

Favourite Project
When you know the branded product you’re creating is helping someone or making them feel important. It could be the staff member who is given a custom employee recognition gift or service award for their years of service. It could be the person that receives a custom health and wellness promotional item to encourage them to eat well and stay active.

In Their Own Words
Every day I get to solve challenges for customers by suggesting the best promo gift ideas for branding their organization. I get to show people something cool, have fun, and design artwork to make their items look amazing. I want our customers to be proud of giving out that custom branded product.

Our People